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Path 06

Digital Marketing & Growth

Help brands get found, get followed and get chosen.

Path overview

For learners who want to help brands attract, engage and convert audiences online.

You move through 4 Devcent courses, building on what you learned in the step before, and finish with work you can show.

Who it’s for

  • You like communication, content and measurable results.
  • You run pages or campaigns and want the strategy behind them.
  • You want a role brands hire for in every sector.

Skills you’ll build

Content strategySEOSocial mediaBrand communicationVideo contentAI-assisted marketing

Your course sequence

A suggested order. You can start anywhere, but this sequence builds skills in the way most learners find easiest.

Start

Where you are today

Digital Marketing

Build

  • Campaign strategy
  • SEO and social
  • Performance measurement

Graphic Design

Build

  • On-brand visuals
  • Ad creative
  • Design judgement

Optional specialisation

View course

Video Production & Editing

Build

  • Short-form video
  • Editing
  • Hooks and pacing

Optional specialisation

View course

AI & Prompt Engineering

Build

  • AI-assisted copy
  • Content at scale
  • Faster iteration

Capstone

Plan, produce and report on a full campaign with your own creative assets.

Career direction

Digital MarketerContent StrategistSocial Media SpecialistMarketing AssociateContent Creator

Practical projects

Channel audit

Audit a real brand's presence and propose a 90-day plan.

Content engine

A month of planned, designed and scheduled content.

Campaign report

Results, learnings and the next set of recommendations.

You Don’t Have to Learn Everything.

Start with the skills that match your goal. Add another course when you’re ready to expand.

Start your journey

Register for the first course in this path, or talk to the Devcent team about the right starting point for you.

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